Strategy Cards

The Brains, Behavior & Design Toolkit

March 10, 2017 – 06:15 pm

poster Concept Ecosystem Poster
the relationships between concepts

The Concept Ecosystem poster helps visualize behavioral economics concepts. We have identified four decision-making factors and four decision-making shortcuts in our research. These concepts are organized into different levels of specificity to help designers understand how these decision-making drivers relate to one another.

Irrational Situations Guides
when people act irrationally, what to look for and how to design for these situations

irrationalsituation These three guides help evaluate different irrational situations during the research synthesis and generation process. Irrational situations include:

Trying Something New: when you want to introduce new routines, this will help you think about routines in terms of current habits, experiences and stories, and peer groups. Download
Delayed Gratification: when you suspect that people are having trouble evaluating trade-offs between getting something now and getting more later, this will help you think about how to help people act on their intentions in terms of their plans, habits, activities, regrets, and goals. Download
Good Intentions: when there is a mismatch between people’s future intentions and their behavior, this will help you understand trade-offs in terms of relevant decision processes, value of outcomes, and experiences and associations. Download

Strategy Cards
ways to design for the irrational mind

This deck of cards provide 21 strategies to change user behavior. placement This tool will help you or your team brainstorm and design solutions during idea generation. This card deck works best as a synthesis tool if you have at least a basic understanding of user needs and motivations.

Loss/Gain Worksheet
understanding and designing for trade-offs

Once you have basic understanding of your target user’s needs and motivations this worksheet will help you evaluate losses and gains. The worksheet will help you generate ideas about how to redesign losses and gains to make a behavior or activity more desirable.

Source: www.brainsbehavioranddesign.com

Interesting facts

Dorfball is a game played by 4 dorfers using conventional table tennis bats, balls and table tennis tables.
The purpose of the game is to be the first team to score 9 points. Each player on the team stands along the side of the table, unlike table tennis where players stand at either end.
The rules of play are fairly simple. Following a...

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Baby Einstein Discovering Music Activity Table
Baby Product (Baby Einstein)

Piano station lights up and allows for free play, classic melodies, and also introduces baby to colors and numbers in English, Spanish, and French
Drum station lights up, features multiple drum sounds, and counts in English, Spanish, and French

LeapFrog Learn & Groove Musical Table
Toy (LeapFrog)

Learn & Groove with 15 activities and over 40 songs and melodies!
Activities provide opportunities for baby to explore with a roll, tap, slide or spin.
Includes a variety of music styles for baby to enjoy.
Comes with either blue or green legs to attach to table as baby grows. Introduces shapes, numbers and counting 1-10 in English and Spanish.
Please insert new batteries for the item to produce the right sound. The batteries included inside the item are temporary for the Try Me feature.

	Playskool Rocktivity Sit To Stand Music Skool Toy Toy (Hasbro) Electronic Sit To Stand Music Skool toy features music, sounds and lights Dozens of tunes, sounds and activities with 3 different modes Helps teach music, numbers, letters and Spanish Includes Sit To Stand Music Skool table, 4 legs, microphone and instructions
	Fisher-Price Brilliant Basics Musical Activity Walker Toy (Fisher-Price) Musical Activity Walker Add to the thrill of learning to walk, with exciting musical accompaniment! Music plays as baby walks along! 10+ sounds and tunes! Sturdy design for beginning walkers Sit and play fun! Music, songs and activities to enjoy
	Step2 Naturally Playful Sand Table Toy (Step2) Elevated design is perfect for toddlers Lid with elastic tie-downs keeps sand clean and dry Includes 2 shovels, 2 claw rakes, and a bucket Molded-in roadways on lid provide additional play surface Product Dimensions: 16.375 H x 36 W x 26 D