Strategy Cards

The Brains, Behavior & Design Toolkit
March 10, 2017 – 06:15 pm

posterConcept Ecosystem Poster
the relationships between concepts

The Concept Ecosystem poster helps visualize behavioral economics concepts. We have identified four decision-making factors and four decision-making shortcuts in our research. These concepts are organized into different levels of specificity to help designers understand how these decision-making drivers relate to one another.

Irrational Situations Guides
when people act irrationally, what to look for and how to design for these situations

irrationalsituation These three guides help evaluate different irrational situations during the research synthesis and generation process. Irrational situations include:

  • Trying Something New: when you want to introduce new routines, this will help you think about routines in terms of current habits, experiences and stories, and peer groups. Download
  • Delayed Gratification: when you suspect that people are having trouble evaluating trade-offs between getting something now and getting more later, this will help you think about how to help people act on their intentions in terms of their plans, habits, activities, regrets, and goals. Download
  • Good Intentions: when there is a mismatch between people’s future intentions and their behavior, this will help you understand trade-offs in terms of relevant decision processes, value of outcomes, and experiences and associations. Download

Strategy Cards
ways to design for the irrational mind

This deck of cards provide 21 strategies to change user behavior.placement This tool will help you or your team brainstorm and design solutions during idea generation. This card deck works best as a synthesis tool if you have at least a basic understanding of user needs and motivations.

Loss/Gain Worksheet
understanding and designing for trade-offs

Once you have basic understanding of your target user’s needs and motivations this worksheet will help you evaluate losses and gains. The worksheet will help you generate ideas about how to redesign losses and gains to make a behavior or activity more desirable.

strategy reference
Interesting facts

Dorfball is a game played by 4 dorfers using conventional table tennis bats, balls and table tennis tables.
The purpose of the game is to be the first team to score 9 points. Each player on the team stands along the side of the table, unlike table tennis where players stand at either end.
The rules of play are fairly simple. Following a...

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